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Start with a reference: give your idea a clear direction
Upload a photo to guide the subject, lighting or composition. Describe the changes you want, then review how the model follows your reference.
Grok Imagine Turn your ideas into images.
Create portraits, product visuals and original artwork from a prompt or reference photo. Choose a model, review the credits and start creating.
Drag to reorder. Use the Left and Right Arrow keys when a reference is focused.
See what you can create with Grok Imagine
Find a visual direction for your next portrait, product shot or imagined world. Bring your own prompt and make the result yours.
Explore creative tools
Choose a Grok Imagine tool to remove distractions, edit a background or enhance a photo. Start with the task your image needs.
Create images for the ideas that matter to you
Grok Imagine AI turns written ideas and reference photos into visual starting points for your projects. Explore a style, compare results and refine your next prompt.
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Creative directions: find a different look
Try a cinematic portrait, watercolor illustration or detailed product scene. Change one part of your prompt at a time to find the visual style that fits.
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Marketing & products: imagine the setting
Explore fresh settings for a product photo: clean studio lighting, seasonal scenes or campaign concepts. Review labels, proportions and details before publishing.
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Social media: give ideas a fresh angle
Create a new visual direction for your next post or campaign. Choose a supported aspect ratio, describe your idea and compare your generated images.
How to use Grok Imagine
Describe your image, choose the model and format, then follow the generation in Create. A useful first prompt is all you need to begin.
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Step 1: Describe your image
Write the subject, setting and style. Add a reference photo when you want to guide the composition or edit an existing image.
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Step 2: Choose your model and format
Select an image model, supported resolution, aspect ratio and quantity. Review the credit estimate before generating.
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Step 3: Preview and refine your result
Generate in the Create workspace, preview the finished images and adjust your next prompt. Download the results you want to keep.
Image ideas for creators, stores and design teams
Start with the image your project needs, whether that is a character concept, a product scene or a new direction for a campaign.
Grok ImageineFind the frame before the film
A story often starts with a single image. Collect references for atmosphere, light, and composition, then explore the look of a scene before the detailed production work begins.
Grok ImageineExplore more than one campaign idea
Give a brief several visual directions. Bring a reference, shape a prompt, and compare different moods and compositions as your campaign takes form.
Grok ImageineImagine a new world around your product
Start from the product you know and explore the setting around it. Plan seasonal scenes, striking compositions, and a consistent visual direction for your store.
Grok ImageineMake room for the unexpected direction
Use references to explore color, texture, and style while an idea is still open. Gather the directions that feel right and bring your design judgment to the next step.
Frequently Asked Questions About Grok Imagine
Learn how Grok Imagine handles prompts, uploaded references, creation settings, and saved work.
Need help? Contact support
What is Grok Imagine?
Grok Imagine is an AI image creation website where you can generate pictures from text or reference photos. Choose a supported model and format, review the credit cost and preview the result in Create. Video generation and image editing tools are also available.
Can I create images from a reference photo?
Yes. Choose an image-to-image workflow, upload a supported reference photo and describe what you want to change. The selected model determines which inputs and settings are available.
Will my references follow me to Create?
Yes. When you choose Generate from Home, AI Image, or AI Video, your prompt, references, and selected settings move together to the Create page.
Where can I find my creations?
Open Assets from the sidebar to return to your saved creations. The current workspace keeps its creation archive in this browser, so use the same browser when returning to it.
How do I write a better Grok Imagine prompt?
Begin with one subject, then describe the setting, lighting and style. Add a reference when composition matters. Change one detail at a time and compare the results instead of adding many conflicting instructions.
How do credits and plans work?
The composer shows an estimated credit cost for your selected settings. Compare the available credit allowances and billing periods in the plans section, then open the pricing page to review payment options.
Your next image starts here
Bring your idea to life with Grok Imagine Grok Imagine
Describe a portrait, product scene or original artwork. Add a reference, choose your settings and create an image you can build on.
